Money Smarts

Essential Real Estate Lead Generation Strategies

Regardless of whether you’re new to the business or a veteran, some basic strategies for generating leads will make a difference. These include content curation, social media, guest blogging, and your website. If you implement them, you can expect a steady stream of leads.

Content Curation

Content curation is a powerful tool to drive traffic to your website and social profiles. It leverages search algorithms that prioritize relevancy and helps you connect with your target audience. However, this technique should never replace the quality of original content. It is a complementary tool that adds an extra layer of engagement.

When deciding on what content to curate, it is essential to consider your target audience, the market, and the competition. Content curation allows you to engage your audience and build your brand’s credibility as an industry thought leader. It also helps you to inform internal stakeholders, including your sales team. Using the experience of experts in the real estate lead generation company is another wonderful source of assistance.

Social media

Social media is one of the best ways to increase your real estate lead generation. This type of online marketing has numerous benefits, including building a large fan base and creating trust. It’s also a great way to follow up with prospects and clients. Although it presents particular challenges, social media is a great way to reach your target audience.

One of the most popular social networks among realtors is Facebook. The social network allows businesses to create profiles, publish listings, share updates, and accept reviews. It also features Messenger for accessible communication with clients. However, organic reach on Facebook is limited and may require paid efforts to reach the right audience.

Guest Blogging

Guest blogging is an effective way to generate leads and promote your real estate business. It can help you build a loyal audience and establish yourself as an authority in your area. Moreover, guest blogging helps you promote new products and increase your website traffic. Guest blogging involves contributing your content to other websites and benefits you and the host.

Guest blogging can be time-consuming, but if done correctly, it can lead to excellent results. It takes two years of consistent guest blogging to see impressive results. Guest blogging requires a thorough process, including finding relevant sites, writing the actual post, and pitching for them.


One of the most effective ways of generating leads from a real estate website is search engine optimization (SEO). When your website is optimized for relevant keywords, it will rank higher in search engine results pages, increasing the chances that a potential client will find it first. T

Propertybase is an effective solution for agents looking to create an online presence and generate leads. It offers an all-in-one platform and a customer relationship management (CRM) system. It also offers templates and a fully customizable real estate website. Its CRM offers several features, including automatic SMS messaging and VOIP call support. It also offers branded PPC advertising on Facebook and provides comprehensive reporting for agents and teams.

Email Marketing

Real estate agents and brokers can use email marketing to generate leads. Creating a drip email campaign is one way to send your leads information that is relevant to them. The goal of email marketing for real estate is to generate repeat and referral leads. Your email content can range from helpful tips for homeowners to market updates in your area. Use an email marketing automation tool to schedule emails and notify you when new leads come in.

When building your real estate email list, segment it according to the type of clients you want to attract. You can create lists based on real estate problems or past/closed buyer clients. Ensure your content is informative and to the point. It should help the recipient visualize the future after the transaction, leading them to trust you more.

Personal Contact

When it comes to real estate lead generation, personal contact is essential. Some investors assume that leads are dead ends. But that’s only sometimes the case. You can generate new leads by establishing personal relationships and providing valuable content. This is a great way to establish your expertise in real estate and stay at the top of prospects’ minds.

While mailings and email campaigns are effective for generating leads, personal contact is essential. An online real estate CRM tool is a great way to keep your leads in one place. You can also add a community page on your website or sponsor events in your community. Content is a powerful lead generator on social media, and the right kind of content can form a circle of influence that convinces people to trust you.