I work for a company InboxDollars that stays completely up-to-date as to various online trends. We understand that in many ways people are moving away from real physical books, but also moving away from traditional desktop Macs and PCs.
The “mobile Web” is taking a larger and larger share of our online interaction. I see this every day, of course, by simply looking around. People are constantly and consistently using their phones and tablets, iPads, etc., for information and entertainment. People would rather use their phones to send a text message than use their phone to make a phone call.
Meanwhile, we have physical books, nicely-bound hardcover books containing the history and genealogy of the Strong Family in America. We have begun to move toward PDF files and Books on CD. However, when is the last time you saw someone load a CD onto their phone or tablet? To be sure, with our current offerings, we have little choice.
I am now able to create true Kindle books of our genealogy. I’m now able to start with our Family Tree Maker database and finish with a Kindle book available on Amazon.com, Nook book for Barnes & Noble, and so on.
That sounds simple. What’s the big deal?