The Strong Family Association Coat of Arms (The Strong Crest) was approved by the SFAA Directors at the SFAA Annual National Members’ Meeting in August 1977 as the Official Strong Family Association Coat of Arms (Crest). This came about after much research into the background by several of the more knowledgeable SFAA members. From this information, a young SFAA member artist, James Horner Strong of Arlington, MA painted this crest which was subsequently approved by the SFAA Directors. The animal in the SFAA Crest is a wyvern or eagle. Most American references list it as an eagle. It bears a close resemblance to the animal in the Taunton City, Somerset, England crest which is a wyvern.

The Latin motto, “Tentanda Via Est” was approved by the SFAA Directors to be the SFAA motto with the translation to be: “The way is to be tried.”